Joshua Mutton’s practice explores themes of morality and ethics; the work aims to expose the truths behind commercial industries and the ephemeral nature of the materialistic sentiment, which is so common within today’s culture.
Mutton delves into his own Christian beliefs and uses them to inform his work, using religious text and juxtaposing it with the shallow and empty images used in advertising. Naturally Mutton considers themes of personal identity and the notion of self, and the consequences when self is taken away and all that is left is the abstraction of ‘the other’. Apart from self there is only the other; Mutton meticulously studies where individual and group identity merge, creating a complex and fluid contradiction of self-awareness and identity. Mutton looks at the way in which one consumes data, manipulating advertising techniques in order for his works to target individuals and be seen, creating noise that demands to be heard.